Live event merch lines are the worst. The stretch on forever, their debit card machines are flaky and they're always sold out of the item you want. That's were 'Fan App' comes in. The app allows a consumer at a live event to place an order for the merch item they want without standing in line and missing the show. The consumer can then go pick up their prepared item at the booth or elect to have it shipped to their home. Easy.